This project is a brand for the bookstore, Kirjalo. The name, Kirjalo, comes from the Finnish word for book, Kirja. Kirjalo stands by their principles of community, inclusivity, and sustainability. I wanted the brand to feel friendly and welcoming to all to fit in with these themes. I developed a logo, website design, and other elements to complete the brand. The logo is based on an owl, a common symbol for knowledge and reading. I used type with rounded elements to make it feel friendly. The colors have a natural feeling, to represent the outdoor nature of the owl.

*This is a school project for a conceptual idea.

Kirjalo Bookstore