Firefly Music Festival

This is a conceptual rebranding project for Firefly Music Festival. The festival takes place in September and is a camping-based festival. Attendees can camp out for the four days of the festival in Delaware. I designed a logo, website, and other branding elements. The logo is an abstracted idea of the light patterns of fireflies. I used a neon yellow and white to represent the glowing nature of fireflies. The dark blue represents the night sky. The type I used in the logo has flowing movement that represents the movement of the fireflies.

*This is a school project for a conceptual idea. It does not intend to rebrand the actual Firefly Music Festival.